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The value of (online) influencers: An attempt to define an undefined digital...
They blog from the first row at catwalks. They share cool design gadgets on Instagram. They strike a pose with a selfie in front of 5-star hotels on Pinterest. And, they record „Let’s plays“ for...
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Report: Most Trusted Marketing Automation Tools
Marketing automation tools are making their ways into the business world, not only for large enterprises but also for small companies some solutions have proven to be promising, and not only since IBM...
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Why ‚A‘ marketers are better than the rest (Infographic)
Although many marketers have heard of the analytics, data and technology challenges, a minority of 26% of marketers understand their value for the business they run. This is the latest results of a...
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dmexco 2014 – Flashback in Quotes & Discussions
The growth trend of the digital marketing show dmexco is impressive and continues to write a promising (hi)story. Visitors: 31.900 – increase by 16% compared to 2013 Exhibitors: 807 – means over 65...
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Social Selling 2015: The year of redefined engagement
Selling through social media has always been a challenging business. However, all brands and companies we have spoken to in 2014 wanted to turn around Social Media from a brand reputation channel into...
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Influencer Trust and Recommendation – A real challenge for marketers...
Some years ago and in many seminars, we make clear that the 3Rs of social consumers will revolutionize the sales world: ratings, reviews and recommendations. However, the question arises what make...
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Why influencer marketing is the future of content
In many posts have we written about the relevance of influencer marketing and how it differs from the value of brand advocates. Today, many marketing organizations and brands have understood the power...
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comScore: Increase in app usage, mobile web still important
Mobile is on the rise but web is still king? Well, it is one of these findings that makes you wonder on first reading. Although websites still reach bigger audiences, web users spend most of their...
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Five components of digital marketing operations (Infographic)
According to some infographic from McKinsey&Company successful digital marketing can boost their marketing effectiveness by 15-25% if they use the following five components of marketing...
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Why content marketing is like running a marathon (infographic)
Content marketing seems to be the new hype in the business world. But wasn’t it there before? Case studies, whitepapers, corporate brochures, corporate publishing, etc. – did we not have all of this...
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